We Fake I.D Guest Lecture

On Friday 1st May, Yvan Martinez and Joshua Trees came into Stockport College to give a guest lecture presentation about their design company, Fake ID. Yvan Martinez and Joshua Trees have been working together under the name of Fake ID for 10 years now and are primarily a graphic design studio working with huge clients such as Nike, MTV, Sony, Zune Arts and Urban Outfitters.

The lecture lasted around an hour and throughout the whole lecture, I got more and more confused as to what the presentation was about. Joshua Trees did all the talking but read from a piece paper, which was really obviously due to some of the mistakes he was reading. The presentation was all about their influences and interests including language, sound, text and noise but this was not clear as they just shown slide after slide of black and white images, film and sound clips with no explanation of why they chose to put each slide in.

All of the slides became more confusing as the lecture went on including an old advertisement for Burger Chef, which was an old animation in a similar style to Scooby Doo. The confusement lasted right till the end of the lecture and left me wondering if they had created this work and made it look like it was from decades ago.

I wasn't sure if it was just me who felt the lecture was confusing but I think it was proven by the lack of questions that were asked by the students as only one student asked a question and the other 3 were from tutors.

Whilst the questions were asked, it was then revealed by the pair that they were a little bored of constantly showing their work of to audiences so they decided to showcase a selection of their interests and influences. I found this quite odd and very disappointing as I heard they were a great company of some of the graphics students who had been working with them.

I think by showcasing your interests and influences could work as a lecture but maybe with a warning to the audience or maybe showing some influences and how it has effected their own work would of been a good idea.

On the whole I didn't enjoy then lecture but looking at their work on their website it clearly shows they are very talented designer, I just wish they would of talked about these in the lecture.