T Mobile Sing Along Advertisement

T Mobile have released some impressive television advertisements lately including the 350 people dancing in the train station but the latest one they have released is fantastic and involves 13,000 people in a giant sing along.

The advertisement is set in Trafalgar Square in London and the 13,000 people are joined by the pop singer, Pink who all sing songs together such as 'Hey Jude' following the words from the giant screen.

"More than 2,000 microphones were used to record the rabble and 24 cameras captured visuals. Lysa Hardy is head of brand and communication for the mobile phone provider and said the advert was another display of the Life's for Sharing motto. The experience was "fantastic" for Pink, who said she was "thrilled" to be involved.

"Everyone singing along together in the middle of London ... it was incredible," she added. "I can't wait to see it live on air." (http://www.mobileshop.com/news/index.php/2009/may/pink-joins-t-mobile-singalong)

I personally love the advertisement because I find it amusing and entertaining and although I am a multimedia student and love motion graphics and animations, its great to see traditional filming still being used to.

Recently alot of companies have used animations in their advertisements such as the Llyods TSB advertisements but I think using live footage to capture this fantastic experience is the best medium to use. The idea of bringing 13,000 people together can only really be achieved by using live footage because it would be incredibly difficult and time consuming animating all those people.