Seven Communications

Today I followed up the email I received from Steve Bower in December and rang Seven Communications regarding a portfolio crit. I spoke to Steve, who seemed down to earth and arranged a meeting for Tuesday 24th February at 10 O'Clock at his office in Stockport. I will now pick a selected range of work to show him and write up all the details as soon as I have met with him. 

The History of the Internet

www.lonja.de

History of the Internet

"History of the Internet is an animated documentary explaining the inventions from time-sharing to file-sharing, from arpanet to internet. The clip shows a brief overview of this history and shall animate to go on discovering the history of the internet. The history is told with the help of the Picol icons, which are also part of my diploma" (www.lonja.de/motion/mo_history_interent.html)

I came across the 'History of the Internet' animation after looking at vector animations for my YCN competition brief. This animation inspired me to create simple vectors drawings for my Science Museum animation that I created. 

The idea of using simple vector images allows the user to understand the animation clearer as they are not overwhelmed by too much information. I think that if a more detailed animation was used to illustrate the voice over then the audience would maybe become confused.

The target audience was the main reason for creating a simple animation because it was aimed at children under the aged of 14, whilst I think this animation could be aimed at all age ranges with the clear voice over and simple animation making it easy to understand.

Audi A5 Rhythm Of Lines

www.rhythmoflines.co.uk

The Audi A5 advert is consisted of animated coloured lines dancing smoothly around creating the outline shape of the new Audi A5. The piece is very abstract and is combined with soothing piano music in the background.

The agency behind the advert are Bartle Bogie Hegarty who were asked to, "BBH was tasked to drive the sophisticated brand image by enforcing the Vorsprund durch Technik ethos, as well as highlighting the elegance of the car. Audi also wanted the agency to capitalize and increase the emotional response this car invokes in customers and to celebrate the special shape of the A5, presenting the single minded communication of this in TV, press, outdoor and online". (www.campaignlive.co.uk/thework/news/885650/Audi-rhythm-lines-Bartle-Bogie-Hegarty)

To go along with the theme of rhythm of lines, Audi have created a website to back up the television adverts. On www.rhythmoflines.co.uk, you can create your own lines using the keyboard and mouse and save the animation on the website. I think this is a great idea and can be used by a completely different audience to the target audience. Maybe the target audiences children would use this website, which will be seen by the parents too to promote the car.

The artistic and abstract approach is something I am really influenced and want to incorporate into my final major project. The clean aesthetic and use of lots of white space is also something I am interested in and will again will try and use in my own projects.