Attick

www.attick.com

Attick are a Multimedia design studio based in San Francisco, USA and Leeds in the UK. They create a wide range of multimedia work including branding, advertising and interaction.

Over the years they have worked for some of the biggest companies in the world including Adidas, Sony, Nike, MTV, Manchester United and Lexus. Their wide range of work is something that I am interested in because as a multimedia student we have worked in many different areas of moving image.

When I find companies such as Attick, I find myself thinking that my skills in certain area's are not up to industry level. For example their work varies from 3D, 2D to flash websites and motion graphic advertising and branding. If I were to be given a brief to produce the same project using a 3D program for one and after effects for the other, my after effects piece would be significantly better. I know certain projects are created by different directors and artists but through thinking about the industry standards, I decided to create my final major project in after effects and create a rebrand for a channel. I feel that there are many job opportunities in motion graphics and I am working extremely hard to bring my level up to industry level with my final major project.