LG Arena vs iphone

Lg Arena and iphone next to each other.

Iphone Advertisement

Lg Arena Advertisement

My research side of my blog so far is all about design that interests me and that could or have inspired me in the past. I have been quite positive with my responses and not really talked about design that I dislike until now.

I have recently come across the latest TV advertisement for the new LG Arena mobile phone and I really disliked the product and the advertisement to put it nicely. The advert promotes the strap-line, 'Touch everything' (remind you of anything?) and focuses on how you can literally touch everything on the phone with the large touch screen.

I think the advertisement and the product has completely ripped of the iphone. The LG Arena looks like a fake iphone and the advertisement has just copied areas of the iphone advertisement. Whilst apple were not the first company to make a touch screen phone, they changed the face of mobile phones by making them fun with lots of useful gadgets. The iphone adverts justify this buy explaining all the useful things it can do such as maps and 3G internet whilst having a huge storage space for music and films. At the end of each iphone advert, it ends with the phone ringing which shows that the iphone has all the cool features but it is an actual mobile phone aswel.

The LG Arena on the other hand, use a very similar interface as the iphone and many similar features such as the maps and storage for music and films. The advert also copies the iphone by showing maps and directions and to end with has the man in the advertisement answer his phone just like the iphone adverts.

The only thing I actually liked about this LG Arena advertisement was the footage of the dancing baby moving dancing to Michael Jackson's, Blame it on the Boogie. I think they have gone for a funny film to show how much fun the phone could be.

Whilst on Youtube looking at the advertisement again I came across users who only talked about the dancing baby rather than the phone such as user salvatic who says "i cant find boogie baby! :( but nice and i love boogiee baby!" and user, xpoundy101x saying "sumone please tell me where tooh find the full boogie baby vid this thing leaves me in stitches lol"

Although the dancing baby is actually a good of idea to promote the phone, it also has many people just wanting the footage of the baby rather than the actual phone itself.

To back up my points about my personal comments that the LG Arena is a complete copy of the iphone, some other users on youtube explain their thoughts on the topic such as user gypsycatcher101 who argues, "Just buy an Iphone. "Simulated Features"?!? So this advert, designed to make it look "good", is faking features that makes it at best look "w***". Final result. Its a s**** attempt to be a far superior product than it actually is. Dont buy it. Want a touch screen phone with GPS, MP3 and Video Capability? Dont kid yourself...just do the bad thing and buy an Iphone. And that comes from someone who hates Macs"

The user divitya also has similar views, "WOW listen to the punch line,"TOUCH EVERYTHING" - Like come up with something new LG !! Wannabe iPhone !!" (http://www.youtube.com/watch?v=7XPPlEETjTY)

Although the comments are quite strong, I have to agree with them and once again argue that the LG Arena is a copy of the iphone. There will be many different opinions on this topic around the world so I know I am being very harsh towards the product and the advertisement but it is just my own opinion and I will be buying the new iphone when they decide to launch the new one.