Bupa Advertisements

www.bupa.com

www.studioaka.co.uk

The 'Bupa-Feel Better Campaign' are a set of advertisements, posters and leaflets that are made up of simple geometric shapes that are animated into various characters who all benefit from Bupa care. The advertisements are created by the director of the animation studio, Studio AKA, Grant Orchard and designer Anthony Burrill.

The simplistic style of the animation is something I really admire and can be understood by all ages because the information gets straight to the point. The advertisements have to deal with fragile health topics such as dementia and I feel the way the animations have created these characters helps the audience relate to a character and makes them feel that they are not alone.

The idea of keeping things simple and not over complicating things is something that I can bare in mind when I come to create my final major project. My channel Ident that I am going to create is something that I want to keep very simple because as the saying goes, 'less is more'. I just want the key information about the channel to be present in the ident and not get congested and confusing for the audience.