MK12

www.mk12.com

MK12 are a motion graphics company formed in 2000 in Kansas City. The company is made up of 5 friends who all attended Kansas City Art Institute. In the short time the company have been in existence, they have an impressive client base which includes Mastercard, Levis, MTV, Budweiser, Diesel and Adidas.

Although MK12 mainly focus mainly on motion graphics, they also cover different areas of design such as video and graphics. A piece they created for Adidas is my favorite piece by them which is an advertisement for adidas basketball.

The Adidas basketball advertisement is of a basketball player doing various tricks and shots from different angles and positions. It caught my attention because of the simplistic background and lighting with just the basketball player and net being visible. The way the player moves and leaves a trail of himself behind him is a technique that I really admire and would love the chance to use in some work of my own. As I am really interested in the motion graphics side of design, I will do further research into similar techniques and styles and try and use this in my own work.