Wednesday 24 September 2008

Toast Concept


www.toastconcept.com

Toast Concept, are a design company based in Lyon, France. They were formed in 2007 and cover a broad range of design such as Graphic Design, Product Design, Motion Graphics, 3D Animation and Web Design. As-well as Posters, Logos, Flyers and Montages.

I came across this company, whilst researching into Audio and Visuals for my self directed project. I particularly like the 3D animation they produced called Speakers because the visuals and audio is in sync with each other and I really like the way the speakers are created in an abstract form. I also like the use of colour that they have used and the smooth movements of the camera. This animation can be seen in the video below. This is something that I am looking into for my self directed piece and has been a huge influence for my research and development.

I like the way all the work uses simple aesthetics which gives a clean and professional look to the whole portfolio. I also really like the Graphic Design work they have produced because they all use the theme of having a white background that makes the abstract shapes and colours stand out alot more. I have posted some examples of their Graphic Design work.




1 comment:

ChrisMarishell said...

This is great Aaron. When you mention the theme of a white background making the blue stand out can you describe this in design terms ie the blue as "positive space" and the white as "negative space" and the impact this has on the resultant "composition". Lets get some design language in here!